LA NAILS
Rosedale Center | Roseville, MN
Creative Brief
LA Nails was ready for a new chapter. The goal was to reimagine the salon as a space that felt fresh, modern, and reflective of the experience clients come for—polished, uplifting, and a little indulgent. The vision was to create an environment that felt both elevated and approachable, with moments of personality woven throughout.
The Results
A crisp black-and-white foundation sets the tone, allowing layers of soft pink to bring warmth and a sense of play. Updated lighting brightens the space, while refreshed signage and graphic moments introduce a subtle sense of humor and charm. Overhead, a custom installation of black palm leaves creates movement and drama, drawing the eye upward and anchoring the space with a strong visual identity. Throughout, each element works together to create a sense of balance—clean yet expressive, refined yet welcoming.The result is a salon that feels cohesive, modern, and thoughtfully composed—an environment designed not just for services, but for experience.
