We bring structure where it counts and adaptability where it matters, creating retail spaces that are strategic, flexible, and designed around real customer experience.
Big Ideas, Real Impact.
Big Ideas, Real Impact.
Creative Retail Design, Commercial Interiors, Visual Merchandising & Photography
West Design is a Minneapolis-based creative agency specializing in retail design, commercial interiors, visual merchandising, custom installations, seasonal styling, and commercial photography. We help businesses create spaces that feel intentional, memorable, and aligned with their brand.
From storefronts and display areas to office interiors and branded environments, we believe great design should do more than look good. It should support the customer experience, strengthen your brand presence, and help your space work harder for your business.
Our team brings together decades of experience in commercial design, hands-on installation, merchandising strategy, and visual storytelling. We collaborate closely with clients from concept through completion, creating spaces that are thoughtful, functional, and visually compelling.
Whether you are refreshing an existing location, launching a new store, planning a seasonal installation, or investing in stronger brand imagery, West Design brings creativity, detail, and real-world experience to every project.
Meet Allyson West
CEO + Principle Designer
Hello! I’m Allyson, and for more than 30 years I’ve helped transform commercial spaces into environments that work beautifully and sell effectively. From retail stores to office spaces, I bring decades of experience creating interiors that reflect your brand and support your goals.
I understand how much the look and feel of a space matters. The right environment can create comfort, spark excitement, and shape the way customers experience your business. My focus is on designing spaces that balance function, beauty, and purpose so they leave a lasting impression.
What drives me most is helping people bring their vision to life in a way that supports both their success and their bottom line. Let’s work together to create a space that stands out, connects with your audience, and moves your business forward.
Meet Shelly Opelt
Designer
Hi! With 24 years in design, I’ve learned that time flies when you’re making something beautiful. What I love most is the hands-on side of the process—taking an idea and bringing it to life—but every step matters.
That’s why I’m so excited to be part of West Design. We stay involved from concept to completion and take pride in seeing each project all the way through. Whether we’re styling a display case or transforming an empty storefront, our team brings creativity, skill, and experience to every detail.
What drives me most is collaboration. I love creating spaces that bring ease, beauty, and energy into people’s lives, and I’m always inspired by the chance to keep innovating through design every day ahead!
Meet Marie McKowen
Photographer
Hi! I’m Marie. My photography journey began more than 25 years ago and has taken me from film to digital, studio to location, and portraits to events. To me, photography is painting with light, telling stories, and capturing moments others might miss. After evolving in many creative directions over the years, I’ve found a perfect fit with West Design.
What I love most is noticing and highlighting the small, beautiful details in every project, event, and personality. I’m passionate about capturing people authentically and finding the moment that naturally tells their story. My secret mission is always finding the best light, even in unexpected places, and I’m thrilled to bring that eye to the exciting visual work ahead at West Design.
WHAT SETS US APART
Full-Service Creative Support
West Design offers a hands-on, full-service approach to retail design, commercial interiors, visual merchandising, and installations. We stay involved from concept to completion so each project feels cohesive, polished, and true to your brand.
Collaborative, Personal Approach
Every client and every space is different. We take the time to understand your goals, your brand, and the experience you want to create. That collaborative approach helps us design spaces that feel authentic, purposeful, and memorable.
Proven Process, Flexible Execution
We bring structure where it counts and flexibility where it matters. Our retail design approach is thoughtful and organized, while staying responsive to your brand, your goals, and the way customers move through your space.
Whether you need help with retail design, merchandising, installations, seasonal styling, or photography, West Design is ready to help you create a space that feels distinct, polished, and built for experience.
Recent Work & Inspiration
Explore recent projects, design details, installations, and visual inspiration from West Design on Instagram.
